Countless hours of YouTube, reading books on photography & film making, and trial & error. You can’t rush the process of learning a craft, but the more practice & repetition the better. I was my only obstacle, not putting in the work when I should’ve been. Once I did put in the work I had to overcome the self doubt and lack of confidence associated with my work. Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers. My name is Kelby Anderson, but as an artist most know and refer to me as Koncept. I’m a photographer, cinematographer, and future film director from Memphis. After a couple years into college studying aerospace, I decided to pick up a camera. It went from a hobby to becoming a full-time freelance photographer. When developing my personal style as I started photography, I wanted my images to look like stills from a movie. I use composition and color to tell a story with every picture. My photography is meant to show the beauty in the things that aren’t typically identified as such. Being raised in South Memphis, there were special parts of my environment that didn’t get the attention they deserved due to crime and the way of life. I use my work to capture the essence of what is considered “hood” and showcase the beauty that I see in these subjects. I love the environment I was raised in, but it was very far from perfect or even safe at times. My documentary style of photography, utilizes unique composition techniques and stark contrast to achieve the look of my work. I prefer catching people in the moment instead of setting up and staging scenarios. The art of showing motion in a just a still frame is something that I strive for in my work. The juxtaposition of the hardness of my environment and the softness of my photography is what I keep in mind when I’m out taking photos or filming. My growth as a photographer and interest in film put me on the path of directing. I graduated from film school and decided that I want to have a hand in controlling the narrative of black stories and how we are seen in the media. Soon you’ll see my name on the big screen.